The first few pages of the chapter on Banking…
People will fight ten times harder to get themselves out of a bad place than they will to actively put themselves into a good place.
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After a decade of advising clients in large brokerage firms, Chad Gordon started GreenStar Advisors in Denver, CO… and on the heels of the greatest market collapse of our lifetimes. In coaching his clients through this, he found that the biggest factor affecting client’s performance was not necessarily where their money was invested but more so in how they behaved during the crisis.