With great naiveté. The truth is that I probably would have never started it if I knew it would take this long. Originally my plan was to write a little print-on-demand paperback book roughly 100-150 pages long that explains my investing philosophies to existing and prospective clients. It started as a simple outline of what I felt clients needed to know if they were going to work with me. As I wrote and researched, I found that there wasn’t a book where readers could get an accessible and comprehensive understanding of the world of personal finance. I felt that people needed a mental framework to base financial decisions on.