The cover was created by a Venezuelan artist named Juan Fuentes. The bull and bear are the classic icons of Wall Street. Generally, a bull market is when it is going up and a bear is when it is going down. Often you will see these two facing off against each other and portrayed as enemies. Here, they are friends because I believe that people should not see them as opposing forces. I see bear markets as your “price of admission” for the long-term superior returns of the stock market. You have to embrace the bear, to get all the benefits of the bull. Your greatest practical tool is patience, peace and optimism during the dark times – which is also what the cover suggests, “In times of darkness, enjoy the stars.” It is also partially inspired by the Walt Whitman poem on page 140.
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